Press release
Neuro-Linguistic programming - Executive coaching
to beat cancer
Bangers and Mash is a life story with a difference: this book recounts how professional photographer and alternative therapy sceptic Keith Hern used a topical executive coaching strategy to fight throat cancer and win.
Neuro-Linguistic Programming (NLP) is most commonly used in the UK to help executives overcome their perceived limitations to reach career goals, but Keith used its methods for the battle of his life, with results that have impressed and amazed the medical establishment.
Bangers and Mash charts that battle – with great candour and humour Keith tells it like it is. Being a photographer he also shows it like it is, persuading medical staff and friends to take pictures at every stage of his treatment.
The result is a gripping story, not always comfortable, but always honest. Written: “to help anyone else faced with the doom-laden words ‘you have cancer’ to know what it’s like” the book also raises some thought-provoking questions about traditional treatment routes.
Meeting his NLP coach in an entirely unrelated context and prior to his cancer diagnosis, Keith turned up for his first session “an emotional wreck, frightened to death and simply not knowing how to deal with the treatment process.” He left with an altogether more positive outlook having taken the first steps on the road to changing his beliefs to ‘I can beat this’.
Keith credits the regular Neuro-Linguistic Programming sessions with helping to keep positive and give him the energy to fight his cancer.
Read the book – it’s inspiring, thought-provoking and ultimately uplifting.